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SUKARIN

Japan is famous around the world for its "soft power" and producing lots of comics (manga -- 漫画) and cartoons (anime -- アニメ).  In keeping with its imaginative & visual artistic culture, some Japanese agencies, groups, or businesses produce what are called "mascot characters" (マスコットキャラクター) as cute and approachable representatives of their organizations.  Like the masked & costumed actors at Disneyland, a mascot character is a cute, quirky figure created to represent a place, event, organization, or company -- usually to promote local pride, tourism, or branding. They are designed with simple, endearing features and often embody regional culture, history, or products.  The mascots embody the spirit of their region, acting as approachable ambassadors that connect people emotionally to a place or brand.  Of note, Yokosuka City Government has its own mascot character called: "SUKARIN" (スカリン -- see image below).  SUKARIN was created back in 2007 to commemorate the 100th anniversary of the city.  The design was chosen through a public contest.  It is said to be a fairy that came from the sea and its gender is unknown.  The name comes from a combination of Yokosuka (SUKA) and marine/sea (RIN).  SUKARIN's blue color is inspired by the sea of Yokosuka harbor -- and it wears a small sailboat as a hat.  SUKARIN is used and displayed in support of many activities, publications, and events in Yokosuka.  Maybe you will have a chance to see it out in town some day!  Written by Goodfield

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IINO REAL ESTATE

2-1-7, Honcho, Yokosuka city

TEL 046-820-6366

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